Websites & local SEO for home service businesses
Get found first when locals search "near me."
Your next customer is searching Google, or asking ChatGPT, for someone like you right now. We build websites that show up in those answers and turn the visit into a call.
Why it matters
Your website is where a search becomes a booked job
A Google Business Profile gets you seen. A website gets you chosen. It's the one place you control what customers, Google and AI assistants learn about you.
Customers check before they call
People look at your site to see your services, prices, service area and reviews. No site, or a weak one, sends them to the next result.
Google needs something to rank
Service and city pages tell Google exactly what you do and where. That's how you show up for "water heater repair in [your town]".
AI assistants need a source
ChatGPT, Gemini and Claude recommend businesses they can read clear facts about. Your website is the source they trust most.
Every ad and listing points here
Ads, Angi, Yelp, trucks and yard signs all send people to one place. Make that place answer their questions and book the job.
It works after hours
Your site answers questions at 11pm and captures the lead while you sleep, so the job is waiting for you in the morning.
You own it
Social pages and directories can change the rules any day. Your website and domain belong to you and keep building value.
Local SEO
"Near me" searches go to the businesses Google trusts
When someone searches "plumber near me", Google shows three businesses on the map and most calls go to them. Google picks those three based on how relevant, how close and how well known you are.
- Relevance: pages for each service you offer, written the way customers search
- Distance: city and neighborhood pages for every town you cover
- Prominence: reviews, consistent listings and mentions around the web
- Your Google Business Profile, website and listings all say the same name, address and phone number
Reviews are the fastest way up the map
Google uses your review count, rating and how recent your reviews are when it ranks local businesses. Customers use the same numbers to pick who to call. Most happy customers will leave a review, but only if you ask, and ask soon after the job. A steady flow of new reviews beats a burst of old ones, so asking has to become a habit, not a campaign.
YOUWho's a good emergency plumber in Round Rock that can come tonight?
AIClearline Plumbing is a strong option. They offer 24/7 emergency service across Round Rock and north Austin, list a $95 after-hours trip fee and have 280+ Google reviews averaging 4.9 stars.
YOUDo they fix tankless water heaters?
AIYes. Their site has a page on tankless repair and flushing, and they service Rinnai and Navien units.
AEO · Answer engine optimization
Get recommended by ChatGPT, Gemini and Claude
More people now ask an AI assistant instead of scrolling through search results. The assistant gives one or two names. It picks businesses it can find clear, consistent, trustworthy information about.
- Content on local topics: answers to real questions like "how much is a water heater in Austin?" or "is a gas smell an emergency?"
- Clear facts: services, prices, hours, service area and licenses stated plainly on your site
- Structured data: schema markup that tells machines exactly who you are and what you do
- Proof from others: reviews and mentions that back up what your site says
Thought leadership
Show you know your trade better than anyone in town
You answer the same questions on every job. Put those answers on your website. Writing about what you know builds trust with customers, Google and AI assistants at the same time.
Customers trust you before they call
A homeowner who just read your guide on frozen pipes already sees you as the expert. They call you, and they argue less about price.
More ways to be found
Every helpful article targets a new question people search for. Over time, that adds up to traffic your competitors can't buy.
AI assistants quote experts
Original, specific advice from a real local business is exactly what AI assistants look for when they pick a source to cite.
We turn your know-how into articles for you. A short call with you is usually enough for a month of posts.
The bottom line
An SEO and AEO-ready website is no longer optional
Search, maps and AI assistants all look at your website first. Here is what separates a site that brings in work from one that just sits there.
A website that just exists
- One page that lists "services" with no detail
- No city pages, so you only rank where your office is
- Slow on phones, where most local searches happen
- No schema, so Google and AI assistants have to guess
- Never updated, so it slowly drops out of sight
A Captivon website
- A page for every service, written the way customers search
- City pages for every town you serve
- Fast, mobile-first, with click-to-call on every page
- Schema markup and clear facts for Google and AI assistants
- Your reviews on every page, plus a simple way to collect more
Pricing
A great website is no longer a big, costly project
You don't need $10,000 and three months. We build a fast, SEO and AEO-ready site for your business and keep it running for $10 a year, hosting included.
- Service pages and city pages for local SEO
- Google Business Profile alignment and schema markup
- Mobile-first design with click-to-call and quote forms
- Live in about two weeks
You buy it at the registrar's price, with no markup. A .com is usually $10 to $20 a year.
How much does a website cost with Captivon?
Websites start at $500, one-time. After launch you pay $10 a year for maintenance (AMC), which includes hosting. You buy your domain at actual cost, with no markup from us.
Is the domain included in the price?
No. You buy the domain yourself, or we buy it in your name, at the registrar's actual price. A .com usually costs $10 to $20 a year. You own it outright.
What is local SEO?
Local SEO is the work that gets your business into Google's map results and 'near me' searches in the towns you serve. It covers your website, your Google Business Profile, your reviews and your listings.
What is AEO?
AEO (answer engine optimization) makes your business easy for AI assistants like ChatGPT, Gemini, Claude and Perplexity to understand and recommend. It relies on clear answers, structured data and helpful content.
Do reviews really affect my Google ranking?
Yes. Google lists review count and rating among the signals for local ranking. Reviews also decide who gets the click, because people compare stars before they call anyone.
Why should I write articles for my website?
Helpful articles answer the questions your customers ask Google and AI assistants. Each one is another way to be found, and they show you know your trade better than the next company.
How long does a website take to build?
Most sites go live in about two weeks. We write the pages, set up your service and city pages, connect your Google Business Profile and test everything with you before launch.
Can you add an AI chatbot or AI receptionist later?
Yes. Every site is built so we can add an AI chat that books jobs, or an AI receptionist for your phones, whenever you are ready. Most clients add one once the site pays for itself.
Find out why you're not showing up.
Book a free 30-minute audit. We check your website, Google Business Profile, reviews and how AI assistants describe you, then show you the biggest fix first.